Our research

Environmental communication is an interdisciplinary research field connected to communication studies, ecology, human geography, political science, sociology, sustainability science and others. Below you can read about our points of departure, focus areas and synthesis projects that are central to reframing communication for sustainability.

We work from five points of departure:

When we communicate about the natural world and environmental issues, we don’t just describe them – we shape how we understand them. What we say, and how we say it, constitutes reality. 

It is multilateral, entailing a wide range of communicative interactions: within individuals, between people, and within and between groups. It is also multimodal, encompassing different communication settings and ways of communicating (e.g. face to face, public debate, social media), each with its own forms, norms and possibilities for understanding, expressing and negotiating environmental concerns and human/nature relations.  

Studying the dynamic interplay between societal patterns, such as laws and norms, and individual and collective actions, helps us see how and why change happens – and why not. 

Sustainability transformations are deeply contested and characterised by conflicting understandings and beliefs. The language and discourses used both reflect and shape how different groups understand the environment and environmental issues. 

While power is not always apparent in environmental communication, it is important to always critically analyse how power relations shape and are shaped by environmental communication: Whose voices are heard and whose are not? Whose knowledge counts? How do broader power structures enable and constrain sustainability transformations? 

From information to transformation

The programme consists of five focus areas, which each offers a critical vantage point for understanding and addressing sustainability challenges.  

Showing the text "information".

Focus area 1

Information cultures, data and technology in environmental communication

Information technologies shape environmental concerns – they prioritise some environmental knowledge over other. For example, search engines and social media, increasingly permeated and shaped by AI, promote carbon-intensive consumption and benefit from the polarisation of environmental issues. Another example is how smartphone apps shape the kind of experiences we have in nature and how we represent those to others. Information technologies already considerably affect everyday life, environmental practice and governance, and their impact will further intensify in the coming years. At the same time as their power is increasing, information technologies are becoming increasingly complex and difficult to understand. In this focus area, researchers and societal actors therefore collaborate to investigate the impact of information technologies and data on people’s understanding and communication about the environment and environmental issues.
Jutta Haider
Jutta Haider

Focus area 2

Processes of meaning-making in environmental communication

Emotions play an important role in sustainability transitions. The existential threats of climate change and biodiversity loss worry many people and generate a range of emotions, such as anxiety, anger and hopelessness. These emotions are not only individual, but also social and often collectively felt. In the focus area of meaning- making, we investigate emotions as intra- individual processes and experiences, but also as resulting from social interaction, cultural norms and as political, mobilised in discursive struggles. From these points of departure, we study the impact of emotions on people’s understanding and actions in sustainability transitions. Empirically we focus on how museums and nature visitor centres can be places for people to meet and discuss their feelings.
Maria Johansson
Maria Johansson

Focus area 3

The constitution of knowledge and truth in environmental communication

Science as a source of knowledge is often contested, especially in the context of environmental policy and sustainability transitions. While such contestation is part of a pluralistic democracy, anti-scientific narratives and relativism impact how knowledge and expertise are referred to and used in decision-making. Although values and emotions have always been influential in governance, their importance has become more explicit in recent years, while also becoming an object of controversy and debate. In this focus area, we explore knowledge, emotions and values in the discussion of environmental issues, and how they affect governance practices.
Anke Fischer
Anke Fischer

Focus area 4

Governance, collaboration and resistance in environmental communication

As resistance to sustainability transformations is growing, environmental governance is under increasing pressure. Process facilitators and other governance practitioners face significant challenges in participatory processes, for example related to wind power establishments and climate policy. In this focus area we study how polarisation and resistance are reshaping power relations in collaborative governance and public participation.
Martin Westin
Martin Westin

Focus area 5

Co-creating transformations through environmental communication

The focus area of transformation centres on practical initiatives that bring people together to envision new and more sustainable futures together, while putting these futures into practice. The research team collaborates with several initiatives, such as regenerative agriculture, continuous-cover forestry and restoration of wetlands, and studies how local land-use narratives resist and enable change towards more regenerative land-use practices.
Sara Holmgren
Sara Holmgren
Cross-cutting

Synthesis

Synthesis includes activities and projects that connect themes, theories, and people from across the programme. These projects respond to pressing societal developments,
emerging questions within the programme and the wider environmental communication research field.

C in EC

Communication in Environmental Communication

How and where can our environmental communication research contribute to the wider field of communication research? In this project, leaders and participants from the different focus areas and ongoing projects collaborate to link empirical and theoretical developments to communication studies.
Shiv Ganesh
Shiv Ganesh

E in EC

Environment in Environmental Communication

What we mean by ‘environment’ in environmental communication is seldom discussed, yet it is a key question for the further development of the field. In this project, we explore how ‘environment’ is approached in the study of environmental communication.
Rene van der Wal
Rene van der Wal

Impact node

The Impact node

The Impact node links researchers with businesses working in Environmental Communication, to support the outreach of the programme’s research results.
Eva Friman
Eva Friman

NiLab

The Nature Interpretation Lab

The Nature Interpretation Lab, NiLab, is a platform where researchers and practitioners work together and learn about nature interpretation, a form of communicative practice that typically happens in outdoor environments. It often focuses on knowledge, experiences and feelings of cultural and natural landscapes. The lab is led by the Swedish Centre for Nature Interpretation.
Jasmine Zhang
Jasmine Zhang

Textbook

The Textbook - A Critical Introduction to Environmental Communication

In order to gather knowledge from the research programme and the Master’s education in Environmental Communication, and make it widely available, we are writing the open access textbook ‘A Critical Introduction to Environmental Communication’. As part of the writing process, the author team gathers participants from across the programme in discussions and meetings, which enables programme-wide conversations and learning.
Amelia Mutter
Amelia Mutter
The Tools

Understanding environmental communication

We want to mainstream a broader understanding that takes into account the different roles of and interactions between actors in communication, and that includes, for example, artists, land users and the wider public.

Read more about the results of our work in our Publications

On these pages you will find reports, films, articles and other things that the work within Mistra Environmental Communication has led to.