From information to transformation

In Mistra Environmental Communication we study environmental communication in sustainability transformations. Through collaborative research, workshops and public events, we aim to promote a critical, practical and research-based understanding of environmental communication in policy and practice. 

We work from five points of departure:

When we communicate about the natural world and environmental issues, we don’t just describe them – we shape how we understand them. What we say, and how we say it, constitutes reality. 

It is multilateral, entailing a wide range of communicative interactions: within individuals, between people, and within and between groups. It is also multimodal, encompassing different communication settings and ways of communicating (e.g. face to face, public debate, social media), each with its own forms, norms and possibilities for understanding, expressing and negotiating environmental concerns and human/nature relations.  

Studying the dynamic interplay between societal patterns, such as laws and norms, and individual and collective actions, helps us see how and why change happens – and why not. 

Sustainability transformations are deeply contested and characterised by conflicting understandings and beliefs. The language and discourses used both reflect and shape how different groups understand the environment and environmental issues. 

While power is not always apparent in environmental communication, it is important to always critically analyse how power relations shape and are shaped by environmental communication: Whose voices are heard and whose are not? Whose knowledge counts? How do broader power structures enable and constrain sustainability transformations? 

Five focus areas

The program consists of five focus areas, which each offers a critical vantage point for understanding and addressing sustainability challenges.  

Focus area 1 – Information

Information cultures, data and technology in environmental communication

This focus area considers the ways in which environmental concerns are framed and articulated when data and information technologies are involved. The number, sophistication, and use of information technologies are constantly increasing. And their integration into environmental practice, communication, and governance will further expand and intensify in the coming years. How does data enable environmental knowledge in specific ways and at the expense of others? How does this differ between different digital platforms or across information infrastructures?
Jutta Haider
Jutta Haider

Focus area 2 – Meaning-making

Processes of meaning-making in environmental communication

This focus area places the role of emotions in environmental communication and sustainability transitions at the centre. Climate change and biodiversity loss, as some of the most defining issues of our time, are known to cause a range of emotional responses, from anxiety and fear to hopelessness. How do individuals and groups deal with such emotions? How can social institutions play a role in negotiating individual responses and create a space for shared meaning-making and reflection in the face of serious threats to life on earth?
Maria Johansson
Maria Johansson

Focus area 3 – Knowledge

The constitution of knowledge and truth in environmental communication

Scientific knowledge is increasingly contested today in manifold ways – and perhaps nowhere as much as in the field of environmental policy and sustainability transitions. This focus area sheds light on such contestations by an emerging anti-scientific attitude and the spread of post-truth relativism. On this basis, we examine the interconnections between knowledge and action. What knowledge can form the basis of individual and collective action? How can environmental communication catalyse action to address environmental challenges?
Anke Fischer
Anke Fischer

Focus area 4 – Governance

Governance, collaboration and resistance in environmental communication

This focus area investigates the meaning and function of collaborative governance in environmental politics against the backdrop of mounting tensions and resistance around sustainability transformations. A pivotal concern is to study how resistance and tensions affect power relations, which in turn shape perceptions about the legitimacy and viability of collaborative governance processes in the environmental field.
Martin Westin
Martin Westin

Focus area 5 – Transformation

Co-creating transformations through environmental communication

This focus areas centres around nature-based transformations, such as regenerative agriculture, continuous-cover forestry and the restoration of wetlands. These initiatives envisage new, more sustainable futures, whilst at the same time putting them in practice. We investigate emerging, locally anchored land-use narratives as communicative acts that seek to reconnect people and nature to foster meaningful and responsible practices.
Sara Holmgren
Sara Holmgren
Cross-cutting

Cross-cutting & synthesis projects

To advance programme-wide knowledge, we run learning activities and projects that cut across the focus areas. These projects can be long or short-term and are a response to societal developments or questions arising within the programme. Here, we introduce five ongoing projects.  

C in EC

Communication in Environmental Communication

Communication in Environmental Communication studies the ways in which environmental communication research contributes to the understanding of communication and how it can enrich wider communication research.
Shiv Ganesh
Shiv Ganesh

E in EC

Environment in Environmental Communication

This project explores how ‘environment’ is approached in the study of environmental communication.
Rene van der Wal
Rene van der Wal

Impact node

The Impact node

The Impact node links researchers with businesses working in Environmental Communication, to support the outreach of M-EC’s research results.
Robert Österbergh
Robert Österbergh

NiLab

The Nature Interpretation Lab

Nature Interpretation Lab (NiLab) is a laboratory where researchers and practitioners meet to work and learn together. The lab is based at the Swedish Centre for Nature Interpretation.
Jasmine Zhang
Jasmine Zhang

Textbook

The Textbook - A Critical Introduction to Environmental Communication

Based on the findings and insights from Mistra Environmental Communication, we write the textbook ‘A Critical Introduction to Environmental Communication’.
Amelia Mutter
Amelia Mutter
The Tools

Understanding environmental communication

We want to mainstream a broader understanding that takes into account the different roles of and interactions between actors in communication, and that includes, for example, artists, land users and the wider public.

Deliverables

Read more about the results of our work in our Deliverables

On these pages you will find reports, films, articles and other things that the work within Mistra Environmental Communication has led to.