Focus area 2

Processes of meaning-making in environmental communication

Emotions play an important role in sustainability transitions. The existential threats of climate change and biodiversity loss worry many people and generate a range of emotions, such as anxiety, anger and hopelessness. These emotions are not only individual, but also social and often collectively felt. In the focus area of meaning- making, we investigate emotions as intra- individual processes and experiences, but also as resulting from social interaction, cultural norms and as political, mobilised in discursive struggles. From these points of departure, we study the impact of emotions on people’s understanding and actions in sustainability transitions. Empirically we focus on how museums and nature visitor centres can be places for people to meet and discuss their feelings.
Theme leader

Maria Johansson

Professor in Environmental psychology with research interest in human-environment transactions from the perspective of the individual.

Scientific information is necessary for limiting or reversing the negative consequences of global environmental changes. However, such information alone is not enough to foster sufficient engagement and commitment for the more comprehensive sustainability transformations that are needed. In this focus area we investigate the role of emotions for environmental engagement: we analyse how people talk and what feelings they express, and how this relates to their environmental commitment.   

We draw on both the discipline of environmental psychology to shed light on emotions as intra-individual processes and experiences, and the field of environmental communication to analyse emotions as the result of social interaction and norms, and how emotions are mobilized politically in discursive struggles.  

We investigate emotions in meaning-making in different settings, including history and art exhibitions, but also nature reserves, and do so in close collaboration with the Swedish History Museum, the Museum of Modern Art, and Naturum visitor centres. 

People and organisations

Maria Johansson, Professor in Environmental Psychology at Lund University

Johan Rahm and Marlis Wullenkord, Lund University

Hanna Bergeå, Swedish University of Agricultural Sciences

Carin Graminius, Swedish School of Library and Information Science (SSLIS), University of Borås

Shiv Ganesh, University of Texas at Austin

Ylva Hillström, Moderna Museet

Susanna Rappe George, Jennifer Shutzberg and Elin Fornander, Åsa Marnell & Li Kolker, Historiska museet

Marie Sager, Naturum Skrylle

Jasmine Zhang, Centre for Nature Interpretation

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Publications

Ironi effektivt vid miljökommunikation – näshårskampanj fick spridning

News article
2025-05-15
En framgångsrik kinesisk miljökampanj har blivit analyserad av svenska forskare. I kampanjen beskrevs en framtid där invånarnas näshår växt sig långt och frodigt för att skydda mot luftföroreningar. Hanna Bergeå och Carin Graminius kommenterar deras forskning i Syre.

Näshår som filtrerar bort luftföroreningar?

News article
2025-05-15
Ironi och humor kan vara effektiva verktyg för att skapa engagemang i miljöfrågor. Det visar en ny studie där forskare har analyserat en minst sagt udda miljökampanj från Kina. Hanna Bergeå och Carin Graminius skriver i Extrakt.

Scientific paper. “Bad Environmentalism”: Irony, Bodies, and Spatio-Temporal Complexities in the Environmental Campaign The Legend of Nose Hair

Scientific paper
2025-03-26
Carin Graminius and Hanna Bergeå writes in Environmental Communication.

The physical environment matters: room effects on online purchase decisions

Scientific paper
2024-06-18
Ann Eklund, Anna Edenbrandt, Johan Rahm and Maria Johansson (2024). Frontiers in Psychology.

Övervinn vargrädslan

Radio
2024-09-12
Maria Johansson was interviewed in Sveriges Radio P1 on fear of wolfs and how that affects how we spend time in nature. (In Swedish)