One word that I believe sums up the Environmental Communication Day 2025 is reflexivity. I appreciated how the structure of the sessions and the participants’ discussions were permeated by the importance of observing oneself in relation to one’s surroundings. Many of the conversations and presentations that took place made me think about how we can gain insight into our communication practices by being self-aware of common expressions and habits. Discussing these things together allows us to reflect on, and perhaps also question, our relationship to something as closely connected as nature and culture.